

But once you’ve signed up, you don’t need to be tied to a smartphone to be able to message contacts.

The primary goal is to enable companies to keep in touch with their customers and answer questions and queries in real-time. WhatsApp Business lets businesses set up their profiles with an image, description, location, URL and contact details. It’s mainly targeted to small and medium-sized businesses, although larger companies such as KLM have used some of its elements to great advantage, offering access to real-time flight information and documentation via the app. WhatsApp Business is available on desktop, Android and iOS. I’ll also explore the most recent features and show you how and why you would benefit from signing up. But is it right for yours? I’ll show you how it works and how it might support your company’s sales and marketing efforts. With 1.5 billion users who send an average of 55 billion messages a day, the potential audience for small businesses is enormous. At last, in April this year it was rolled out onto iPhone, and is available in most countries worldwide. When WhatsApp launched its Business app in early 2018, it was only available on Android.
